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Marketing on Platforms
Buyers say Snap’s latest announcements may allay audience growth concerns
Marketing on Platforms
Cheatsheet: What advertisers need to know about Snap’s Partner Summit announcements
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Why the NHL took its digital media buying in-house
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Future of TV
YouTube is targeting TV advertisers with this year’s upfront pitch
Member Exclusive
Marketers, publishers are using an online marketplace to sidestep the RFP process
Future of TV
Agency ad buyers say there isn’t enough addressable TV inventory
Future of TV
Heading into upfronts, buyers hope digital video platforms will help offset rising TV costs
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Reaching the ‘unreachables’: NCC Media is moving from TV to digital
WTF Series
WTF is app-ads.txt?
Future of TV
To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV
The Programmatic Marketer
WTF is IPv6?
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