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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Tim Peterson
Tim Peterson
Future of TV
‘The Facebook of TV’: Roku rankles media companies as platform pushes The Roku Channel
Future of TV
ABC News will stream 18 hours per day of live, original shows by end of 2020
The Programmatic Publisher
Publishers’ CCPA compliance varies with ambiguous definition of ‘sale’
Member Exclusive
‘Tim Cook is more important than the EU’: Browser makers hold more power over the digital ad industry than regulators
Member Exclusive
The market for shorter, mobile-first programming is not materializing
The Programmatic Publisher
‘Sequential liability is bullshit’: Publishers press ad tech firms to protect them from programmatic clawbacks
Future of TV
ESPN is rolling out 500 live shows across YouTube, Facebook and other platforms
Member Exclusive
Pitch deck: How Amazon is selling ads on Fire TV
Member Exclusive
In a new streaming war, NBCU’s Peacock takes aim at Hulu
Future of TV
‘Safety net’: To prop up Peacock, NBC uses the power of its existing TV, ad sales business
Future of TV
Comcast will add more 24/7 streaming channels to its connected TV platform
Member Exclusive
To win in a shifting market, the streaming industry is bundling up
Member Exclusive
Pitch deck: An inside peek at how Hulu is selling its pause ads
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