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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Tim Peterson
Tim Peterson
WTF Series
WTF are OpenAI’s custom GPTs?
Member Exclusive
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
WTF Series
WTF are outcome-based measurement guarantees?
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Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy
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Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0
WTF Series
WTF are Related Website Sets in Google’s Privacy Sandbox?
The Programmatic Publisher
The Trade Desk is rolling out OpenPath to CTV
Member Exclusive
Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’
Life Beyond the Cookie
Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing
Member Exclusive
Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting
Life Beyond the Cookie
IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting
Data Regulation
Overheard at IAB ALM 2024
Third-Party Cookie Primer
WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
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