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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Tanya Dua
Tanya Dua
Marketing on Platforms
Scale matters: Advertisers are opting for Instagram over Snapchat
Marketing on Platforms
Marketers have begun eyeing up Clips, Apple’s new camera app
The Creator Economy
Branded stickers are the new branded emoji keyboards
Marketing on Platforms
Watch out, Burger King’s using TV spots to trigger your Google Home
Marketing on Platforms
How Three Olives tries to stand out in the saturated vodka market
Brands in Culture
‘Not something that can be spun’: United is a brand in crisis
Brands in Culture
In a rebranding, Taser maker wants to be known beyond stun guns
Brands in Culture
Opportunism knocks: Agencies use Pepsi debacle to blast in-house studios
Agency Culture
Agencies turn to ‘returnships’ to narrow the gender gap
Agency Culture
How agencies are marking Equal Pay Day
Member Exclusive
Starrr gazing: A day in the life of a male beauty influencer
Agency Culture
How agencies attract talent to smaller cities like Wilmington and Rochester
Marketing on Platforms
Snapchat’s pitch to small brands and businesses: Self-serve sponsored geofilters
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