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Seb Joseph

Seb Joseph

The Programmatic Marketer

Started with fanfare, Oath never stood a chance, ad execs say
The Programmatic Marketer

‘The classic agency model is dead’: Why Nissan’s Jean-Pierre Diernaz wants more control of its data
Member Exclusive

With increased attention on privacy, attribution is getting more complicated
Member Exclusive

‘Contracts are just the first step:’ Advertisers grapple with DSP demands
Member Exclusive

2019 outlook: The move to in-house has hit a brick wall
Media

‘Agency scale has moved from buying power’: WPP looks to break with tradition
Member Exclusive

‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions
Member Exclusive

Ad buyers are struggling to find Amazon advertising talent
The Confessions

Confessions of a procurement director: ‘We don’t want to overpay our agencies’
Member Exclusive

The myths of in-housing media buying: ‘People think it’s going to be easier’
Marketing on Platforms

‘We don’t pay influencers on reach’: How Kellogg’s is combating influencer fraud
Media

A year in, Marks & Spencer’s virtual assistant has helped drive £2m in sales
Marketing

Brands are hiring specialists to run Amazon campaigns

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