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Seb Joseph
Seb Joseph
Marketing on Platforms
‘We can’t treat startups like an agency’: Diageo’s innovation boss on the dilemma of dynamic creative
Marketing on Platforms
Overheard at Advertising Week Europe: Platforms must deliver value instead of ‘just stealing stuff from us’
Marketing on Platforms
After the Cambridge Analytica scandal, advertisers rethink Facebook data
Experimental Channels
Facebook is giving brands better performance data on AR effects
Media
‘Not a simple process’: Marketers struggle to recruit in-house media talent
Content & Commerce
Dugout eyes livestreaming rights after News Corp deal
Content & Commerce
How Adidas is using apps to fuel its e-commerce ambitions
Member Exclusive
Consulting firms are poised to take part of the ad agency business
Marketing on Platforms
BT’s media chief: ‘I wanted to be closer to where the decisions get made’
Marketing on Platforms
The state of brands taking marketing in-house, in 5 charts
Media
Royal Bank of Scotland CMO David Wheldon: More marketing will go in-house
Media
At London ad conference, marketers continue digital media critiques
Media
Honda shifts its media buying to pay only for in-store visits
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