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Seb Joseph

Seb Joseph

Publishing in the Platform Era

‘A hybrid of entertainment and commerce’: How NTWRK made over $100,000 from selling goods via Snapchat
Brands in Culture

‘We want our brands to be where people are’: As gaming becomes a culture touchstone, advertisers toggle in
Beyond Ads

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
The Programmatic Marketer

‘More into less’: Diageo to consolidate ad tech spending
Managing Through Crisis

‘It’s difficult to make the right call’: The many faces of the U.K.’s coronavirus-era Christmas advertising
Retail Revolution

‘Growing two times faster than the rest of the market’: Inside L’Oreal’s e-commerce playbook
Managing Through Crisis

What a Biden presidential win would mean for advertisers and online media owners
Marketing

‘Patience is the real key here’: Why advertisers are keeping calm as Europe and U.S. economic recoveries are thrown into extended uncertainty
Marketing on Platforms

‘There’s a plausible deniability aspect’: Why marketers are sitting on the sidelines in the regulatory fights against big tech
Managing Through Crisis

As Q4 gathers pace, the ad industry braces for long-lasting economic trauma
Marketing on Platforms

‘Great position to steal share’: As use-it-or-lose-it ad spending picks up, TikTok emerges as an unlikely beneficiary
Equality and Opportunity

‘Clearly underinvesting’: Some of the world’s biggest marketers pledge to direct more media dollars to minority-owned business
Marketing

As YouTube adopts new standards, the transition from brand safety to suitability is accelerating

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