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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Seb Joseph
Seb Joseph
The Programmatic Marketer
Here are 5 common Apple privacy crackdown myths, debunked for concerned marketers
The Confessions
‘Our place in the value chain could be diminished’: Confessions of a publisher exec on the future of user-level identifiers
Life Beyond the Cookie
‘This isn’t an easy topic to understand’: Google’s identifier forces ad tech to make some hard choices
The Programmatic Marketer
Google’s user-level identifier bombshell: what we know (and don’t)
The Confessions
‘There’s always money for avocados, but none for Black History Month:’ Confessions of a Black ad tech senior marketer
Agency Culture
‘It moved quicker than we planned’: iProspect’s global president Amanda Morrissey on the restructure with Vizeum
The Programmatic Publisher
‘Stories don’t equal fluff’: Why narrative spins, not fundamentals, are driving the ad tech stock market
Brands in Culture
‘We need to see ourselves as a media business’: AC Milan’s endgame for content
The Programmatic Marketer
‘Nothing makes sense anymore’: What’s driving ad tech’s latest consolidation wave
Audio Anywhere
‘Because it’s so new and fresh’: It took a minute, but brands are in the Clubhouse app
The Programmatic Marketer
Asos is building a programmatic ads business as it chases an emphasis on first-party data
Brands in Culture
‘Esports isn’t lucrative in the near term’: FaZe Clan CEO’s endgame for gaming
The Programmatic Marketer
‘So much uncertainty’: Media dollars see-saw between Apple iOS and Google Android devices ahead of IDFA
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