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Seb Joseph

Seb Joseph

The Programmatic Marketer

Adalytics report exposes the intricacies of made-for-advertising sites
Third-Party Cookie Primer

Chrome chaos: Unraveling the language of the third-party cookie demise
Marketing on Platforms

Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
Life Beyond the Cookie

Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
Life Beyond the Cookie

Ad tech’s multi million-dollar quandary: Balancing budgets amid Google’s Sandbox uncertainty
Life Beyond the Cookie

Ad tech’s take: early reactions to Google’s third-party cookie demise
Life Beyond the Cookie

As CMA’s Privacy Sandbox Probe gathers momentum, here’s what marketers must know
Retail Revolution

Amazon quiere una mayor porción del mercado de tecnología publicitaria DSP
WTF Series

WTF is differential privacy?
Retail Revolution

Amazon wants a bigger slice of the DSP ad tech market
Third-Party Cookie Primer

Marketers are starting to test alternatives to third-party cookies amid Google’s changes
Life Beyond the Cookie

Google’s wrangling of third-party cookies is getting lost in transition
Life Beyond the Cookie

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci

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