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Seb Joseph

Seb Joseph

Marketing on Platforms

Amazon’s next frontier in advertising: the cloud infrastructure it runs on
Generative AI

The Rundown: OpenAI’s ChatGPT Atlas browser aims to turn the internet into a conversation
AI Revenue Generation

Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
Member Exclusive

Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing
Generative AI

How Publicis Group made AI pay off
The Programmatic Marketer

With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
The Creator Economy

The creator is splintering as AI forces a new reckoning
Member Exclusive

Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
Google on Trial

Tea in the courtroom: the gossipier side of the remedies trial over Google’s ad tech monopoly
Generative AI

Vibe marketing was a joke – until OpenAI got involved
Marketing on Platforms

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web
Generative AI

The synthetic scroll has arrived with Meta’s Vibes and OpenAI’s Sora — marketers are watching nervously
Digiday @ Advertising Week

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts

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