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Seb Joseph

Seb Joseph

Marketing on Platforms

The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
Data Regulation

‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
Life Beyond the Cookie

Understanding Google’s FLoC replacement Topics, and its unanswered questions
Agency Culture

‘The business is at a level of scale now’: The Brandtech Group CEO David Jones on building a business for the ‘post-advertising’ world
Gaming & Esports

In Graphic Detail: The great gaming consolidation
The Programmatic Marketer

With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online
Gaming & Esports

‘Music is definitely connected’: How a record label fits into a wider media ambitions for G2 Esports
Data Regulation

‘The real issue here is around publisher trust’: Advertisers on alert as cookie consent concerns rise
Managing Through Crisis

‘De-correlated with economic fluctuations’: Despite pandemic uncertainty ahead advertisers will spend more in all categories
Marketing on Platforms

Snapchat eyes trade marketing dollars as AR-driven commerce grows and the holidays approach
The Confessions

‘That’s a lot of money that would need to be pulled’: Confessions of a marketer on cookie consent snafu
Brands in Culture

‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion
Evolving Agencies

Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that

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