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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Future of TV
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Special Projects
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Sahil Patel
Sahil Patel
Future of TV
I want my Snap TV: Snapchat’s move into show business shows early promise
Future of TV
ESPN to produce digital-only ‘SportsCenter’ shows during the NBA Finals
Future of TV
New video distribution options set off a scramble by digital studios
Publishing in the Platform Era
‘Focused on profitability’: Why The Atlantic is shifting its focus to YouTube
The Programmatic Publisher
‘They’re not prepared’: Publishers worry the Flashpocalypse is nearly here
Future of TV
Complex is getting 400,000 views on its daily pop culture YouTube show
Publishing in the Platform Era
Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’
Publishing in the Platform Era
‘It’s still YouTube’: Video publishers talk about revenue potential on platform
The Programmatic Publisher
How Sling TV is tackling programmatic TV ads
Future of TV
How YouTube latecomer Vox beat the odds and built a big channel
Marketing on Platforms
A cheatsheet on Snap’s first three months as a public company
Media
How Bloomberg is tackling Apple TV
Modern Newsroom
The Olbermann effect: How the star anchor (and Trump) have grown GQ’s audience
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