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Ross Benes

Ross Benes

Media

Entertainment and lifestyle publishers thrive even as interest in hard news spikes
Future of TV

Why aren’t many movies and TV shows streamable yet?
The Programmatic Publisher

‘One of the most critical roles’: Inside the evolving world of ad operations
Publishing in the Platform Era

Content mills test whether false domains boost Facebook traffic
Publishing in the Platform Era

The global state of fake news in 5 charts
Marketing on Platforms

Social platform buy buttons fail to catch on
The Programmatic Marketer

How programmatic firms deal with complex pharmaceutical laws
Future of TV

Why TV Everywhere is often not there when you want it
The Programmatic Publisher

How second-price auctioning can create headaches for publishers
The Programmatic Marketer

How decentralizing trade desks created a new set of problems
Future of TV

Why don’t digital TV streams fill all of their ad slots?
Publishing in the Platform Era

‘A shrewd move’: Publishers see Facebook mid-roll ads as potential boon
Future of TV

‘It’s a slow bleed’: NFL ratings drop is a sign of TV’s gradual decline

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