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Ronan Shields

Ronan Shields

Managing Through Crisis

The imminent death of the cookie and the blurring of ad tech’s buy and sell-sides are set to buoy M&A
The Programmatic Publisher

Google issues mandate requiring publishers to work with approved consent vendors
Marketing on Platforms

Google prueba la IA generativa en los experimentos del Laboratorio de Búsqueda, la clave a la defensa de su corona digital
Marketing on Platforms

Google tests generative AI in Search Lab experiments that are key to defending its digital crown
Marketing on Platforms

Google attempts to flaunt AI capabilities with new search function
The Programmatic Publisher

PubMatic debuts Activate, as the line between demand- and sell-side players continues to blur
The Programmatic Marketer

Amazon’s price changes are a window into some of the media industry’s fundamental challenges
The Programmatic Publisher

Amazon grants reprieve to ad tech partners in APS’ ongoing pricing saga
Navigating Economic Instability

What downturn? In real terms, ad spending is doing just fine
The Long Goodbye

The Rundown: Amazon’s DSP trumpets its cookies-less targeting capabilities
The Programmatic Publisher

Amazon’s pending price hike stirs debate among media owners
The Programmatic Publisher

How SPO is driving ad tech’s decarbonization push
Privacy

Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials

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