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Ronan Shields

Ronan Shields

The Programmatic Marketer

The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch
The Programmatic Marketer

Outbrain is buying Video Intelligence for $55 million, here’s why
Life Beyond the Cookie

Overheard at IAB’s ALM: ‘Big Tech is now the de facto global regulator’
Life Beyond the Cookie

‘IDs don’t belong on the open web’: the pragmatic publisher’s case for privacy-first ads
Privacy

IAB Tech Lab unveils new working group to tackle evolving consent frameworks
Data Regulation

‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
Life Beyond the Cookie

Key challenges Google must face in what is arguably the most pivotal year in its history
Business of TV

‘It’s not entirely clear what direct even means’: CTV’s rise is not without its growing pains
The Programmatic Marketer

Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
Life Beyond the Cookie

Google readies new interest-based advertising in next phase of Privacy Sandbox experiments
The Programmatic Marketer

‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed
Privacy

IAB Tech Lab – a reluctant peacekeeper in the privacy wars
The Programmatic Marketer

S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile ‘merger’

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