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Michael Bürgi

Michael Bürgi

Michael Bürgi

Brands in Culture

Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
Member Exclusive

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
Experimental Channels

A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t
Managing Through Crisis

YouTube faces pressure from agencies to cede more control over unwanted inventory
Member Exclusive

Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date
Marketing on Platforms

X marks the spot, but what does that spot signify, ask media agency execs
Member Exclusive

Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
Evolving Agencies

B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder
Evolving Agencies

Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos
Business of TV

Ad overexposure on CTV hurts streamers as much as brands
Member Exclusive

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
Member Exclusive

Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put
Digiday @ Cannes

Digiday podcast at Cannes: Why emissions need to be taken seriously today, not tomorrow

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