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Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model
Evolving Agencies

Sometimes agencies need an agency — rather, a media execution partner — to get the job done
Evolving Agencies

IPG vet Joshua Lowcock takes on a new role at Quad
Digiday @ Advertising Week

Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
Digiday @ Advertising Week

Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
Digiday @ Advertising Week

Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
Member Exclusive

Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth
Digiday @ Advertising Week

Omnicom Media Group tackles standards across the media spectrum, starting with social
Evolving Agencies

Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools
Member Exclusive

Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points
Digiday Media Buying Summit

Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
Strategizing for the Future

GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
Member Exclusive

Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit

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