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Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

As attention grows up, agency rebundling is one unintended result
Member Exclusive

Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’
Agency Culture

After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana
Future of Measurement

VideoAmp touts its commingled ID solution as a step forward in a cookie-less world
Evolving Agencies

UM and Magna undergo multiple rounds of layoffs amid client losses
Evolving Agencies

Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns
Member Exclusive

Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming
Evolving Agencies

How Media.Monks turned in-housing a client into a specialty service
Evolving Agencies

Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens?
Evolving Agencies

GroupM is in the trough of the business cycle — when will it reach the crest again?
Experimental Channels

As Waze absorbs into Google’s maps unit, 4screen sees a chance to grab the in-car ad steering wheel
Agency Culture

How global agency group Dept has used its B Corp status as a differentiator
Agency Culture

GroupM North America CEO Kirk McDonald exits in senior shake up

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