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Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: Overheard at DMBS ‘No one’s loyal because you’re cheap’
Evolving Agencies

Apple is quietly pushing a TV ad product with media agencies
Evolving Agencies

Stagwell further expands its marketing cloud offerings with ‘research as a service’ purchase
Member Exclusive

Media Buying Briefing: Tackling transformation in all forms at this week’s Digiday Media Buying Summit
Media

Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
Member Exclusive

Media Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
Life Beyond the Cookie

Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
Evolving Agencies

Indie agency Known beats out incumbents to land AMC Networks’ media business
Member Exclusive

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Business of TV

Dentsu, Comscore partnership set to boost local TV measurement with advanced analytics
Strategizing for the Future

Ex-Deloitte and Merkle execs form a new consultancy targeting middle-market companies
Content & Commerce

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector
The Programmatic Marketer

How attention metrics is wending its way into the programmatic process for clients like the NBA

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