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Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

Dentsu’s Jacki Kelley on her expanded client remit in the wake of a parent company restructure
Business of TV

Does Paramount’s move away from Upfront Week signal a real trend away from traditional advance selling and buying?
Member Exclusive

Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies
The Programmatic Marketer

PubMatic adopts Adelaide’s attention metrics to create ‘supply chain 2.0’
Evolving Agencies

UM expands commerce media practice for clients Johnson & Johnson, EJ Gallo Winery, others with newly expanded unit
Member Exclusive

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival
Marketing on Platforms

Disqo report: Take social more seriously when you don’t have dollars to waste
Life Beyond the Cookie

Acxiom’s CEO on why everything’s an ad network now, and what that means
Member Exclusive

Media Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Evolving Agencies

Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
Beyond Ads

Brands need to account for ‘psychological pain’ shoppers feel this holiday season, Horizon Media says
Future of Measurement

Advertiser Perceptions’ business intelligence vp: Harnessing first-party data could help level the publisher playing field
Content & Commerce

Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

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