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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Michael Bürgi
Michael Bürgi
Agency Culture
Three years after DE&I was jolted into action, how much progress has the agency world really made?
Member Exclusive
Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
The Commerce Media Era
Commerce media grows more dominant by the year, forcing media agencies to keep pace with change
Member Exclusive
Media Buying Briefing: Known’s data, analytics and engineering power wins over new media chief
Brand Safety
Generative AI’s application to brand safety is said to speed up the process and be more accurate
Navigating Economic Instability
Madison Alley: The M&A outlook this year is better than you’d think
Brands in Culture
Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible
Retail Revolution
Walmart, Albertsons execs discuss the promise of AI and opportunity for marketers to more fully embrace retail media at Possible
Brand Safety
Elon Musk aims to charm marketers with vow to focus on ‘compelling’ Twitter content and transparency
Member Exclusive
Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
Experimental Channels
Will National CineMedia’s bankruptcy drag cinema advertising down with it?
Navigating Economic Instability
Horizon Media’s latest inflation report shows things are getting worse for consumers
Navigating Economic Instability
Some B2B agencies see a spike in business as market conditions remain unclear
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