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Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Strategizing for the Future

How much is Possible’s future in Michael Kassan’s hands?
Retail Revolution

Walmart rolls out a self-serve, supplier-driven insights connector
Brands in Culture

NBA CMO Henault: How the league added music and fashion to its bench strength
The Programmatic Marketer

How lack of motivation could be seen as a hindrance to solving programmatic fraud
Evolving Agencies

Indie agency Left Off Madison takes a right turn into live shopping
Brands in Culture

What platforms, brands and agencies hope to get out of the Possible conference in year 2
Generative AI

AI to take center stage at Possible conference this week
The Programmatic Marketer

Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data
Member Exclusive

Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
Member Exclusive

Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier
Strategizing for the Future

Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
Strategizing for the Future

GroupM to double media spend on women’s sports

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