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Max Willens
Max Willens
Content & Commerce
Tastemade enters its next phase of commerce with a cookbook
Media
How USA Today is using targeting technology beyond ads
Content & Commerce
How BuzzFeed is using its commerce business to sell advertising
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How publishers’ sales teams juggle the growing number of ad products
Modern Newsroom
To grow subscribers, The Wall Street Journal focuses on product testing
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The NBA is selling lower-priced versions of League Pass
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Facebook’s and Google’s subscription tools offer publishers modest improvements
Content & Commerce
Hearst has created a high-end yoga mat brand from scratch
Content & Commerce
Clique is using audience data to branch into product co-creation
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‘We kind of own a genre’: How Shudder’s content strategy keeps subscribers coming back
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The New York Times is bundling its news with Scribd
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How publishers’ sales teams juggle the growing number of ad products
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Publishers see subscription growth in tests with Amazon Pay
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