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Marketecture

Marketecture

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How audience-based DSPs are offering marketers improved performance and future-forward approaches
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How Uber’s multichannel advertising is reaching consumers on the go
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How The Trade Desk is evolving its approach to first-party data and IDs
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How publishers and marketers are refining affiliate and reporting workflows
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Why marketers are turning to purpose-built technology to streamline programmatic campaigns
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Group targeting capabilities and promise-oriented messaging are maximizing new business wins for B2B marketers
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From CTV to walled gardens, new measurement challenges emerge for advertisers
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How enterprise-grade CDPs are enhancing data processes and improving customer experiences
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Expanding marketplaces are improving inventory sales and purchases for publishers and marketers
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New technologies are enriching publishers’ content recommendation capabilities
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How DSPs are closing the gap between brands and retailers
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How ironSource’s hybrid mediation solution is enhancing mobile ad monetization
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How Madhive’s DSP is fueling local CTV campaigns

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