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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Lucia Moses
Lucia Moses
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AOL’s content sites face an uncertain fate
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Local media’s programmatic growing pains, in 5 charts
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Time Inc. plans to produce 10,000 videos in 2015
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The news media in 2015: More mobile, less engaged
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Confessions of digital ad pioneer John Battelle: We got a lot of grief for the banner ad
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With a new design, The Atlantic eschews infinite scroll
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Another mobile headache for publishers: viewability
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The Washington Post takes an Amazon-inspired approach to native ad targeting
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Time Inc.’s Joe Ripp: ‘Quality content will always prevail.’
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Hearst’s new platform approach: ‘You have to get it right at the start.’
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Atlantic Media’s newest niche ad play is for the ‘Parks and Rec crowd’
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Publishers’ newest platform darling: Kik
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Publishers’ love-hate relationship with Drudge Report
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