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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Lucia Moses
Lucia Moses
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43 percent of social media users don’t know where the stories they read originally appeared
Media
Why Facebook Messenger bots haven’t caught on with publishers
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The haves and have-nots: Small publishers are left adrift by shift to platforms
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Vox Media’s Choire Sicha is the unlikely platform wrangler
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‘Absolutely petrified’: Publishing in Facebook’s era of empire
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Reality check: Distributed media strategies won’t work if they can’t be measured
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‘The pageview is antiquated’: How Purch is trying to measure true reader impact
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Who said tablets are dead? Montreal daily La Presse’s betting its future on them
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Honda is making virtual reality branded videos
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YouNow is the latest platform publishers are using to reach young audiences
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The newest rainmaker at publishers: E-commerce editors
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The publisher’s guide to mass layoffs
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Medium lures The Awl and other publishers to go all-in on its platform
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