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Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
Español

La posible prohibición de TikTok en EE.UU. sacude a los especialistas de marketing y estimula los planes de contingencia
Marketing on Platforms

Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign
Marketing on Platforms

Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
Marketing on Platforms

Reddit looks to build out sales efforts, ad offerings ahead of IPO
Marketing on Platforms

Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI
Super Bowl

Cómo Taylor Swift le dio esplendor a los planes de los anunciantes en el Super Bowl
Super Bowl

How Taylor Swift lit up advertisers’ Super Bowl playbooks
Marketing on Platforms

How platform corporate execs might justify their widespread layoffs so far this year
Member Exclusive

Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
Member Exclusive

Pitch deck: How Amazon is selling ads on Prime Video to advertisers
Marketing on Platforms

¿Será 2024 el año más difícil para TikTok?
Marketing on Platforms

Is 2024 TikTok’s most challenging year yet?

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