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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Evolving Agencies
Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility
The Creator Economy
Cómo Polaroid utiliza a los influencers para presentar la imperfección analógica a la Generación Z
The Creator Economy
How Polaroid is using influencers to pitch analog imperfection to Gen Z
Member Exclusive
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
Member Exclusive
Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds
Brands in Culture
Why Barbie fever may inspire the future of marketing movies
Member Exclusive
Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
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Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots
Brands in Culture
Hilton Grand Vacations ofrece experiencias exclusivas para ampliar su atractivo entre potenciales miembros
Brands in Culture
Hilton Grand Vacations offers exclusive experiences to broaden its appeal to potential members
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Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy
Brands in Culture
Claire’s evolves beyond its mall brand roots to ‘be a first mover’ and appeal to Gen Z, Gen Alpha
Brands in Culture
Coca-Cola cree tanto en la música en los anuncios que está haciendo crecer su propio estudio para grabar canciones originales
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