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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Member Exclusive
Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet
Member Exclusive
Marketing Briefing: How marketers’ perception of linear TV is changing
Generative AI
La agencia interna de Canva “experimentará” con su concepto de IA utilizada en su propia publicidad
Generative AI
Canva’s in-house agency will ‘experiment’ with what it says about the AI used in its advertising
Marketing on Platforms
Así es el enfoque educativo de Neutrogena en TikTok para ganarse a la Generación Z
Marketing on Platforms
Inside Neutrogena’s educational approach to TikTok to win over Gen Z
Member Exclusive
Marketing Briefing: Marketers focus on search, discoverability as social media use evolves
Español
El director senior de IA generativa de Coca-Cola, Pratik Thakar, nos cuenta por qué la marca cree que “la inteligencia artificial está convirtiendo a todo el mundo en artista”
Member Exclusive
Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’
Marketing on Platforms
Con la nueva herramienta de búsqueda de anuncios en TikTok, las agencias ven como los profesionales del marketing aceleran los esfuerzos de búsqueda orgánica
Marketing on Platforms
With TikTok’s new search ad toggle, agency execs see marketers accelerating organic search efforts
Member Exclusive
Marketing Briefing: Why the return to the office needs to focus on collaboration rather than mandated days
Member Exclusive
Marketing Briefing: ‘Volume and speed of content creation’ for TikTok has marketers considering lead agencies for the platform
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