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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Member Exclusive
The Rundown: We’ve always hated advertising
Member Exclusive
Digiday Research: 54% of marketers say they allocated more ad money to Instagram this year
Agency Culture
‘You miss out on opportunities’: The hazards of being pregnant in advertising
Marketing on Platforms
‘Digital is the testbed’: Why the 2020 election is focused on online advertising
Marketing on Platforms
As TikTok’s popularity rises, buyers say the ad team needs to grow to keep up
Marketing on Platforms
Dos Toros is using its delivery capabilities to track and attribute its digital ads
Evolving Agencies
As retaining people gets more difficult, media agencies focus on training
Marketing
‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020
Marketing
‘Clients have unrealistic expectations’: Media buyers sound off on Amazon, hiring and talent retention
Marketing on Platforms
Inside Mozilla’s 18-month effort to market without Facebook
Marketing
‘Crisis of trust’: Elizabeth Warren shines new light onto Facebook’s advertising business
Retail Revolution
Best Buy touts first-party data capabilities as it looks to build its media business
Marketing
Marketers feel growing pains as in-house agencies become a necessity
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