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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Member Exclusive
‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility
Future of Work
‘Safe and healthy’: As in person meetings resume, business execs are having the coronavirus ‘talk’
Marketing
‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers
Brands in Culture
‘We have to be open to failure’: Why Ocean Spray launched a brand incubator for the DTC era
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‘We really don’t know’: How the continued uncertainty is shaking up the usual fall ad marketplace
Marketing on Platforms
‘A different language’: Why venturing into meme-based marketing can be risky for brands
Evolving Agencies
‘Necessary to attract talent’: How agencies are managing employees’ requests to move to different states
The Confessions
‘The dollar amount isn’t worth the mental toll’: Confessions of a media buyer on the pressure to keep performance up amid the pandemic
Member Exclusive
‘Power dynamics’: Why the return to offices is more nuanced than it seems for agencies and their employees
Future of Work
‘Urgent need’: How agencies are deploying diversity and inclusion execs, forming new councils to create more equitable companies
Future of Work
‘They need to model empathy’: Agency workers prepare for the start to a most unusual school year
Member Exclusive
‘Too beholden’: Why the TikTok ban has marketers griping about their reliance on Facebook and Google
The Confessions
‘I’m worried about my job’: Confessions of a stressed out ACD on homeschooling his son and working from home
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