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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
The Confessions
‘The reality is we have to be professional’: Confessions of an ad exec on working amid the chaos at the Capitol
Brands in Culture
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos
Member Exclusive
‘Focus on flexibility will continue in 2021’: Heading into the New Year, advertisers remain cautious
Future of Work
‘It used to be so easy’: How networking has been reshaped by the coronavirus
Future of Work
‘Don’t care about those perks’: Employees are no longer staying at companies for a cool culture
Brands in Culture
‘Help create experiences’: Anheuser-Busch vp of beyond beer on finding new ways to grow brands
The Confessions
‘There’s a lot of posturing’: Confessions of a Black copywriter on agencies’ sluggish response to fix diversity, equity and inclusion
The Confessions
‘More petty fights between tech titans’: Confessions of a media buyer on Apple vs. Facebook, Google lawsuits
Equality and Opportunity
‘No one fix’: Giant Spoon’s new diverse audience marketing vp Kenny Mac on working with brands to improve diversity and inclusion
Member Exclusive
‘Shift to digital’: Changes to the business marketers and agency execs expect to continue long after 2020
Marketing on Platforms
‘The biggest conversation I’m having’: Media buyers say advertisers are actively pushing to diversify away from Facebook
Brands in Culture
‘They bring people into the brand’: Grey Goose vp Martin de Dreuille on influencers and testing QR codes
Member Exclusive
‘Impossible to say’: Marketers struggle with logistics and divining what Super Bowl ad themes will click with consumers
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