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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Brands in Culture
‘We still see value in live’: Inside Verizon’s Oscars advertising strategy
Member Exclusive
Marketing Briefing: How marketers and agency execs are approaching vaccine awareness campaigns
Marketing on Platforms
‘Still don’t have an answer’: For some media buyers, unresponsive Facebook ad reps are causing frustration
The Creator Economy
To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers
Member Exclusive
Marketing Briefing: With Cannes Lions once again virtual, the ‘networking and dealmaking is likely the biggest casualty’
Brands in Culture
‘Seeing the shift’: As theaters open up, studios are starting to promote theatrical movie marketing again
The Confessions
‘There’s no stopping work’: Confessions of an agency exec on lack of boundaries, time off amid the pandemic
Member Exclusive
Marketing Briefing: How Fernando Machado’s long tenure at Burger King ‘absolutely broke the trend’
Retail Revolution
‘People thought I was crazy’: Working with DTC brands inspired former agency director to found a DTC skincare brand amid the pandemic
Member Exclusive
Marketing Briefing: ‘Proliferation of content’: Brands aim to be part of culture with a push into entertainment
The Confessions
‘A hamster wheel’: Confessions of an ex-agency exec on leaving the business — for good
Brands in Culture
‘Talk to them on their terms’: Why brands like Pepsi, Anheuser-Busch and others are creating TV shows
Member Exclusive
Marketing Briefing: As Covid-19 restrictions ease in some states, marketers focus on regionality
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