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Kristina Monllos
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Marketing Briefing: Why marketers expect ‘a lot more exuberance in advertising this summer’
Equality and Opportunity
‘Drive change’: 4A’s evp of talent, equity and inclusion on agencies’ focus on DE&I now
The Creator Economy
‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing
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Marketing Briefing: ‘Sustained commitment’: Nearly a year later, agencies are updating employee diversity data
Agency Culture
Some agencies are giving summer Fridays a second look so employees can ‘enjoy their life again’
Marketing on Platforms
‘Bridge the gap between paid and organic’: Why Reddit is building an in-house agency to work with brands
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Marketing Briefing: As socializing returns, marketers will ‘adopt a hybrid model’ adding OOH, pop-ups back to the mix
Brands in Culture
‘Pretty dramatic shifts’: 1-800 Contacts CMO on the changing media landscape amid privacy changes and a return of normalcy
The Creator Economy
‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers
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‘Inflection point’: Microsoft’s GM of Global Advertising Business on privacy, ad business growth
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Marketing Briefing: Marketers message around slowly returning to normalcy this summer after ‘the collective experiences we’ve lost’
Brands in Culture
‘Helps drive broad awareness’: Why 7-Eleven has returned to TV advertising after a 5 year hiatus
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Marketing Briefing: Now that iOS 14 has arrived, the uncertainties surrounding its impact become clear
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