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Kristina Monllos

Kristina Monllos

Retail Revolution

How a 70-year-old mattress company created a new bed-in-a-box brand from scratch
Member Exclusive

Marketing Briefing: ‘People are still processing’: Why advertisers are using a wink and nudge play for return to normal messaging this summer
Equality and Opportunity

‘Not a talent problem but an experience problem’: How one agency is aiming to improve DE&I with a paid fellowship
Member Exclusive

Marketing Briefing: ‘This year is tougher’: Another virtual Cannes Lions shifts focus to creativity as agency execs count on a return next year
The Creator Economy

‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond
Member Exclusive

Marketing Briefing: ‘Trifecta of industry buzz’: Marketers remain bullish on TikTok despite rising costs
Marketing on Platforms

‘The ultimate schmoozer’: What advertisers and ad buyers think of Carolyn Everson’s departure from Facebook
The Confessions

‘It can easily spin out of control’: Confessions of a freelance creative on the rise of scope creep
Member Exclusive

Marketing Briefing: Why marketers and agency execs are encouraging Pride marketing that ‘goes beyond June’
Brands in Culture

As Sweetgreen expands to new locations, the fast-casual chain is using OOH, community marketing to ‘generate trials’
Equality and Opportunity

‘Only the beginning’: GroupM multicultural president Gonzalo del Fa on agency’s pledge to commit 2% of ad dollars to Black-owned media
Member Exclusive

Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing
Equality and Opportunity

‘Build a model’: With a new initiative Pronghorn, two Black spirits execs aim to make the industry more inclusive and diverse

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