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Kristina Monllos

Kristina Monllos

Brands in Culture

‘Maximizing consumer engagement’: How DraftKings is using its Super Bowl advertising to differentiate and lift consumer engagement
Brands in Culture

‘Massive growth of hot and spicy snacks’: Frito-Lay’s SVP of brand marketing on the Super Bowl, turning Flamin’ Hot from a flavor to a brand
Member Exclusive

Marketing Briefing: Why marketers are using sweepstakes, prizes to gamify their Super Bowl advertising
The Confessions

‘It’s like the boat is sinking’: Confessions of an agency business development director on the Great Resignation
Marketing on Platforms

‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made
Member Exclusive

Marketing Briefing: Why some brands are looking to the metaverse, NFTs to hack their way into the Super Bowl this year
Agency Culture

‘Difficult to feel connected’: Why some employees are using sensory deprivation tanks, rage rooms and cow hugging therapy to destress
Member Exclusive

Marketing Briefing: ‘Bad behavior is positively rewarded’: Why brands continue to push the line on social posts
Brands in Culture

‘Reach a totally different audience’: With Sundance virtual once again, marketers pivot to online experiences
Member Exclusive

Marketing Briefing: With fewer live events and opportunities, the Super Bowl may be even more important for marketers this year
Marketing on Platforms

How small businesses are using TikTok to build brand awareness and boost sales
Member Exclusive

Marketing Briefing: ‘With empathy and agility’: How marketers are dealing with Omicron disruptions and delays
Agency Culture

‘People doing the work have more power’: We Are Rosie founder Stephanie Olson on freelance network’s growth, war on talent

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