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Kristina Monllos

Kristina Monllos

Member Exclusive

Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves
Brands in Culture

‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella
Agency Culture

Why 100 Roses From Concrete ran a mentorship program to help people 40-plus get back into advertising
Member Exclusive

Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce
Brands in Culture

‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch
Member Exclusive

Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes
Brands in Culture

‘It’s kind of like brand Halloween’: Why agencies and brands use April Fools’ Day to get attention with stunts
Member Exclusive

Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs
Brands in Culture

‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness
Brands in Culture

How Zola aims to communicate expanded wedding offerings, boost brand awareness as nuptials make a comeback
Member Exclusive

Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space
Retail Revolution

‘Mailboxes crowded’: How DTC brand Parachute is looking to stand out with ‘whimsical’ brand imagery as more brands diversify with direct mail
Brands in Culture

‘Built-in audience’: Inside Fender’s educational, inspirational TikTok strategy to tune in new guitarists

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