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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Brands in Culture
Here’s where two-year-old finance platform Willa is finding creative freelancers, influencers to target
Member Exclusive
Marketing Briefing: ‘In on the joke’: Actor Jon Hamm on what’s right for him as a pitchman, how he works with brands
Brands in Culture
‘Makes us more nimble’: Why DTC shaving brand Harry’s has bolstered in-house capabilities, is focused on organic social content
Brands in Culture
‘Clients are being cautious’: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending
Member Exclusive
Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care
The Confessions
Confessions of an in-house creative strategist on feeling unfulfilled, difficulty in returning to agencies as the ‘pay is less’
Digiday @ Cannes
Cannes Briefing: Despite its reputation as a boondoggle, marketers and ad execs return to the festival ‘action-oriented,’ ready to wheel-and-deal
Digiday @ Cannes
Cannes Briefing: Marketers swear they’re interested in the metaverse at Cannes even though they’re skeptical
Digiday @ Cannes
Cannes Briefing: TikTok wants its ‘low key’ approach to the festival to cement it as a serious player
Digiday @ Cannes
Cannes Briefing: Media and marketing’s return to the Croisette is ‘a marathon, not a sprint’
The Confessions
‘They aren’t making leaders out of us’: Confessions of a Black creative on stalled DEI progress in advertising
Member Exclusive
Marketing Briefing: As brands reassess in-housing needs, the war for talent with agencies nearing détente
Managing Through Crisis
‘More pressure on performance’: Recession fears have advertisers aiming for conservative budgets, needing more hand-holding
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