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Kristina Monllos
Kristina Monllos
Member Exclusive
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
The Creator Economy
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
Member Exclusive
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
Member Exclusive
Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days
Brands in Culture
Después de dos años en la virtualidad, Sundance vuelve en persona con las marcas priorizando el marketing experiencial
Brands in Culture
After two years virtual, Sundance returns in person with brands prioritizing experiential marketing
Brands in Culture
Heineken lleva su cerveza sin alcohol al Super Bowl mientras crece la competencia por ser el líder en esa categoría
Brands in Culture
Heineken takes its non-alcoholic beer to the Super Bowl as competition to be the category leader brews
Member Exclusive
Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can
Brands in Culture
Ikea looks to bolster its in-house capabilities in a ‘post-catalog era’
Member Exclusive
Marketing Briefing: How marketers are finding ways to use the latest buzzy AI tool, ChatGPT
The 2023 Notebook
Caution, conservative budgeting to dominate Q1 2023 as marketers look to ‘outsmart’ rather than ‘outspend’
Member Exclusive
Marketing Briefing: What will be the top marketing and advertising trends in 2023?
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