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Kristina Monllos
Kristina Monllos
The Creator Economy
Más marcas eligen a influencers Boomer y Gen X, ya que “las audiencias mayores pueden ser tan impactantes” como las jóvenes
The Creator Economy
More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones
Member Exclusive
Marketing Briefing: TikTok’s Smart Performance Campaigns show platform’s automation push
The Creator Economy
El escándalo de Bud Light expone la necesidad de gestión de los profesionales del marketing frente a controversias sobre influencers
The Creator Economy
Bud Light uproar exposes need for marketers to manage marketer influencer controversies
Member Exclusive
Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter
Member Exclusive
Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend
The Creator Economy
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
Member Exclusive
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
Brands in Culture
L’Oréal utiliza la escucha social y equipos internos para aprovechar las tendencias de belleza “a la velocidad de la cultura”
Brands in Culture
L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
Member Exclusive
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
Brands in Culture
Slack shifts brand marketing efforts from ‘always on’ paid media to tentpole events like SXSW and Dreamforce
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