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Kristina Monllos

Kristina Monllos

Member Exclusive

Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
Agency Culture

With the rise of the chief AI officer, it’s time to examine ‘czar’ culture
Member Exclusive

Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
Member Exclusive

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
Brands in Culture

Dove se compromete a no utilizar la IA en sus comunicaciones, y anima a los ‘marketers’ a reflexionar sobre la misma y la “ética de marca”
Brands in Culture

Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’
Member Exclusive

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
Member Exclusive

Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
Retail Revolution

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
Strategizing for the Future

Por qué la eliminación del cargo de CMO global de Starbucks indica una evolución del rol, no una señal de alerta
Strategizing for the Future

Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’
Member Exclusive

Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
Member Exclusive

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles

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