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Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend
The Confessions

‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout
Experimental Channels

‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising
Marketing

‘They’ve come to the party a little bit later’: Why Triller hasn’t left the experimental phase with advertisers just yet
Agency Culture

‘We’re putting the power back in our employees’ hands’: Why a marketing tech company is giving employees a paid week off
Marketing on Platforms

‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
Marketing on Platforms

‘Going viral is not a strategy’: How Hotwire is leveraging online video and TikTok to reach its younger audience
Retail Revolution

‘They’re playing out of home strengths right now’: Why telehealth company Ro is getting back into OOH advertising
Member Exclusive

Marketing Briefing: Marketers find value in new channels ahead of this unusual back-to-school season
The Confessions

‘Look at my pie chart’: Confessions from two agency execs of color on the diversity progress still to be made by the ad world in 2021
Agency Culture

‘We’re Black all year, all day’: Art collective turned creative agency talks accountability in 2021
Brands in Culture

‘Everything is open to us’: Why Krystal’s CMO is returning for seconds at the fast-food brand
The Creator Economy

As NIL era arrives, marketers find an influencer playbook

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