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Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand
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The Home Depot renueva su red de medios retail en busca de dólares publicitarios
Retail Revolution

The Home Depot rebrands its retail media network in pitch for ad dollars
The Creator Economy

Why the creator industry is setting its sights on on the small screen
Life Beyond the Cookie

Best Western revisa sus datos ante un futuro sin cookies
Life Beyond the Cookie

Best Western overhauls its data ahead of a cookie-less future
Member Exclusive

How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
Experimental Channels

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape
Marketing on Platforms

‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics
Marketing on Platforms

Why marketers are not deterred by TikTok’s uncertain future
Life Beyond the Cookie

‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts
Marketing on Platforms

How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
Life Beyond the Cookie

‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers

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