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Kimeko McCoy

Kimeko McCoy

Member Exclusive

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
Experimental Channels

Why advertisers are still making space for experimental budgets even with economic uncertainty
Brands in Culture

La “jubilación” de los personajes de M&M plantea interrogantes sobre el marketing viral y los contenidos atrevidos
Brands in Culture

The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Equality and Opportunity

Activia se une a las marcas que intensifican sus esfuerzos de marketing multicultural
Equality and Opportunity

Activia joins brands ramping up multicultural marketing efforts
Experimental Channels

‘Ninguna otra plataforma será Twitter’: A los profesionales del marketing aún no les convencen las alternativas a Twitter
Experimental Channels

‘No other platform will be Twitter’: Marketers aren’t sold on Twitter alternatives just yet
Business of TV

This sexual wellness brand is doubling (actually, tripling) down on CTV
Business of TV

PepsiCo adopta un enfoque de prueba y aprendizaje ante el fragmentado panorama del vídeo
Business of TV

PepsiCo takes a test-and-learn approach to fragmented video landscape
The 2023 Notebook

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year
Going Global

Zoom aprovecha las alianzas con marcas para impulsar su crecimiento y sus nuevos productos

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