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Kimeko McCoy

Kimeko McCoy

Agency Culture

WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose
Generative AI

How consumers are using AI to shop in 2025 — by the numbers
Generative AI

The case for and against AI-driven SEO in the zero-click era
AI Revenue Generation

How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan
The Creator Economy

Why creator Bashel Lewis ditched a five-year corporate career for the full-time creator grind
AI Revenue Generation

Backlash grows against AI slop, but marketers remain unfazed
Generative AI

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Zero-click Future

Amid search wars, Google touts YouTube, display inventory to advertisers
The Creator Economy

Why AI and synthetic social aren’t driving up creator value — yet
The Creator Economy

Brands and influencers are not including intellectual property clauses addressing AI in their deals
Zero-click Future

How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
Generative AI

Independent agencies face new frontier as agency-in-a-box tools democratize creativity
Generative AI

WPP’s Open Pro AI suite already faces competition from Google and Canva

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