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Kayleigh Barber

Kayleigh Barber

Subscriptions

Finding advertising ‘antithetical’ to its mission, Snopes is banking on a membership model
Future of TV

No longer under BuzzFeed, the Try Guys are building an independent media business
Publishing in the Platform Era

Cosmopolitan is using a Google tool for Netflix’s ‘You’ watch parties
Subscriptions

Fortune is rolling out a three-tier membership program
Content & Commerce

‘It’s a crowded landscape’: Why some publishers have abandoned holiday pop-ups
Beyond Ads

AT&T and The Washington Post link to show 5G in action
Subscriptions

How The New York Times mines data to pick articles to promote on Facebook and Twitter
Beyond Ads

BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences
Content & Commerce

How The Dodo is using its animal stars to create new revenue streams
Content & Commerce

How Time is building out franchises like the Time 100
Content & Commerce

Publishers are updating their gift guide strategies to stay competitive on search and social
Future of TV

Meredith is taking Southern Living and People to TV
Content & Commerce

How BuzzFeed has built a creators network for branded content

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