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Kayleigh Barber

Kayleigh Barber

Life Beyond the Cookie

Media buyers don’t want to pay extra for publishers’ first-party data
Member Exclusive

Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 edition
Strategizing for the Future

Cómo Fortune está expandiendo su presencia en Europa
Strategizing for the Future

How Fortune is expanding its European footprint
Strategizing for the Future

‘It’s not just about the results’: How Vox Media’s CRO Geoff Schiller is strategizing for ad sales in 2024
Member Exclusive

Media Briefing: Publishers use proprietary research to pitch prospective advertisers
Beyond Ads

Q4’s stasis provided a launchpad for publishers’ Q1 advertising businesses
Member Exclusive

Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown
Beyond Ads

‘MFA should stand for made-for-arbitrage’: An oral history of the murky made-for-advertising crusade
Member Exclusive

Media Briefing: Publishers’ Q4 earnings paint a gloomy picture of 2023
Equality and Opportunity

El CEO de My Code asegura que los anunciantes han fijado un suelo, no un techo, para el marketing multicultural
Equality and Opportunity

My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing
Beyond Ads

Media buyers weigh the sledgehammer or the scalpel approach to MFA classification

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