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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Julian Cannon
Julian Cannon
Beyond Ads
Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers
Español
Por qué Lysol está cambiando su forma de presentar productos en TikTok
Beyond Ads
Why Lysol is changing how it places products on TikTok
Brands in Culture
Por qué State Farm utilizó el marketing de influencers para atraer a la Generación Z a su concurso de videojuegos
Brands in Culture
Why State Farm used influencer marketing to attract Gen Zers to its video game competition
Beyond Ads
Inside C4 Energy’s plan to reach Gen Z with WWE Superstars
Beyond Ads
Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere
Beyond Ads
Jansport planea utilizar Twitch y las redes sociales para conectar con la Generación Z antes del regreso a clases
Beyond Ads
Jansport plans to use Twitch, social media to connect with Gen Z ahead of the back-to-school season
Beyond Ads
Por qué la marca Primal Kitchen de Kraft Heinz está aprovechando el OOH no tradicional para dirigirse a la Generación Z
Beyond Ads
Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z
Brands in Culture
¿Es realmente fantástico este mundo de Barbie? Profesionales del marketing se preguntan si el marketing cinematográfico está sobresaturado
Brands in Culture
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
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