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Detalles de la estrategia de Uber con creadores de contenido para amplificar sus seguidores orgánicos de TikTok
Beyond Ads
Inside Uber’s strategy with content creators to amplify its organic TikTok following
Beyond Ads
Cómo la NBA espera utilizar la IA generativa para atraer más usuarios a su app
Beyond Ads
How the NBA hopes to use generative AI to attract more users to its app
Brands in Culture
Cómo la estrategia actualizada de contenidos e influencers de la MLB es fundamental para despertar el interés por la Serie Mundial de Béisbol
Brands in Culture
How Major League Baseball’s updated content and influencer strategy is pivotal in garnering interest for the World Series
Digiday @ Advertising Week
Resumen de la Semana de la Publicidad: Por qué los creadores de contenido tienen la esperanza de que la IA no les sustituya
Digiday @ Advertising Week
Advertising Week Briefing: Why content creators are hopeful that AI will not replace them
Beyond Ads
Detalles de la propuesta de la NFL para incluir talento NIL en su programa de marketing universitario
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Inside NFL’s pitch to include NIL talent in its collegiate marketing program
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How Formula One hopes to bring its overseas popularity to the U.S. for its Las Vegas Race
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Hasbro recurre a los atletas universitarios, y al Nerfball, para ganar influencia entre la Generación Z
Beyond Ads
Hasbro taps college athletes, and Nerfball, to build clout with Gen Z
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