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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Julian Cannon
Julian Cannon
Marketing on Platforms
Days Inn seeks unique ways to stand out as people return to traveling
Brands in Culture
‘Get it off the ground’: How virtual restaurant company Nextbite partnered with Wiz Khalifa to lift brand awareness
Marketing on Platforms
‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education
Beyond Ads
Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness
Business of TV
‘Some real-time adjusting’: How the Boston Celtics are working with advertisers
Equality and Opportunity
As more brands commemorate and celebrate Juneteenth, there are still lessons on mindfulness to be learned
Brands in Culture
How Vistaprint is using its partnership with the Celtics to court small businesses in New England
Brands in Culture
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com are partnering with entertainment on co-marketing efforts
Brands in Culture
‘We’ve all been spending a lot of time alone from the pandemic’: Why Merrell is addressing mental health in its marketing
Marketing on Platforms
‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness
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