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Erika Wheless

Erika Wheless

Content & Commerce

Why some brands plan to participate in Facebook Live shopping events this summer
Content & Commerce

Loyal and App-y: How QSRs are leaning into rewards programs to boost mobile orders and sales
Content & Commerce

Cheat Sheet: Shopify’s revenues more than doubled, but the return to normal is coming
Content & Commerce

Cheat Sheet: Pinterest looks outside the U.S. in pursuit of future growth
Content & Commerce

Cheat Sheet: Snap’s e-commerce focus keeps up momentum in first-quarter earnings
Content & Commerce

Cheat Sheet: Why Pinterest is expanding its Shopify partnership to more countries
Content & Commerce

‘Dispensaries knew they had to change’: How the cannabis industry adapted in the pandemic
Content & Commerce

How eos skincare rode a TikTok trend to sales increases
Content & Commerce

Cheat Sheet: Why Snap plans to integrate Screenshop as part of it’s hot pursuit of e-commerce
Content & Commerce

Dunkin’ Donuts’ latest merchandise drop builds on TikTok popularity
Content & Commerce

NTWRK’s ‘festivals’ show building consumer appetite for luxury goods through e-commerce
Content & Commerce

Brands use Facebook Shops as a showroom, but not as a conversion platform
Content & Commerce

‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory

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